Simple questions often have complex answers. What is happiness? What do you want to be when you grow up?
Or how about this one: How do you start collecting art?
That’s where The Campbell Collective comes in. You’re no doubt familiar with the namesake Campbells behind this enterprise. Marquin Campbell has been a practicing artist in Greenville for the better part of the last decade, while Amanda Louise Campbell is an interior designer whose tastes embrace a maximalist approach to color and patterns. (And, no, they are not related.)
Marquin and Amanda have combined their areas of expertise into The Campbell Collective, an Instagram-based art gallery. “In working with clients, I’ve been able to see art bring such joy and personality into homes,” says Amanda. “But it does always seem like a daunting task to people. They don’t know how to start.”
That led to the concept behind The Campbell Collective, one that’s embodied by the orange slices in their Instagram avatar. “Throughout the history of art, citrus fruits have been associated with high status,” explains Amanda. With those slices of orange, the collective is making a statement: art doesn’t have to be elitist. Anyone can have a slice of luxury.
For the Campbells, that begins with removing some of the technical barriers to collecting art. Take their use of Instagram, for instance. Instead of needing to visit a brick-and-mortar gallery to view artwork, all of the artists and pieces represented by The Campbell Collective are available to anyone with a smartphone.
There’s also the financial component. “We have a very approachable price point,” says Marquin. “About two-thirds of the work is under $500. That’s a lot of money, but for purchasing art, it’s an easier pill to swallow. We also decided on doing just five sizes for ready-made frames. That way, you can go to Ikea or Target or a finer frame shop, frame it, and pop it on your wall.”
While making it easier to acquire art, Marquin and Amanda are also keen to make sure the work you find at The Campbell Collective is worth acquiring. “We’re really looking for a unique perspective so we can create an aesthetic that’s truly unique to us,” says Marquin. To do that, they’re working with artists to create work exclusive to The Campbell Collective. “We put together this idea of just showing works on paper. A lot of the artists we work with don’t normally create on paper, so this pushes them out of their box and allows them to create something new for us.”
But ultimately, the biggest benefit the Campbells provide is their collective taste. “We’ve worked hard to curate a collection of complementary pieces that work well together,” says Amanda. “We’ve tried to take the guesswork out of how to make art fit in your home, and if people have worked with us or trust our taste, then they can know we’ve put our stamp of approval on whoever we’re showing.”
Find The Campbell Collective on Instagram at @thecampbellcollective, or visit their website for additional inspiration: campbellcollective.co.