Drive down Lois Avenue these days and a glimpse of green might catch your eye. In place of decrepit brick and mortar, a vibrant structure stands in open greeting to all who pass. With the Mill Village Market, Mill Village Farms is putting down roots in the Village of West Greenville with their first permanent retail location.
The Mill Village Market exudes freshness—from expansive windows to clean-cut crates teeming with fruits and veggies. And it’s not your typical grocery store produce: most of the market’s green goodies are homegrown on the three Greenville County farms kept and cultivated by Mill Village. “We’re creating a venue to sell products and meet the community with them,” says Kelly Childress, Mill Village Farms’ market director.
On the surface, the market’s mission seems simple: provide locals access to healthy food. The location—the intersection of the Brandon Mill, Woodside, and West Greenville neighborhoods—is considered a food desert, an area where affordable and nutritious food is hard to come by. But dig a little deeper and you’ll unearth a much more extensive plan in the works for this community.