Fifty years after the first pieces came off the assembly line, the clean, sleek lines of Midcentury Modern furniture still resonate with collectors who value the craftsmanship, the contemporary aesthetic and, now, the coolness factor. Older fans are holding onto pieces purchased when they were young and starting out, but now there’s a whole new mass of millennial enthusiasts who covet furniture that showcases America’s seminal post-war design trend.
Jackie Soladay Blackwell and her parents Jeff and Joan Soladay, along with Kate DiNatale, have created a retail store that is a Midcentury bonanza in the Village of West Greenville. Devoted to the ’50s and ’60s, they’ve assembled a stellar collection of furniture, barware, clothing, and accessories that span the decades. Shindig, with its original tin ceiling, whitewashed brick, and sun-flooded environment, displays pieces that are arranged in stylized vignettes to mimic actual living spaces. Squint your eyes, and Don Draper could be tending bar.
Retro Revolution // Shindig Furnishing’s refurbished pieces feature dapper design elements of Midcentury Modern style, while Kate DiNatale Vintage sources pristine items of the ’40s, ’50s, and ’60s.
“My parents grew up with Midcentury Modern furniture. My dad enjoyed haunting thrift shops and bringing pieces back to life, plus he was selling a lot of his finds on Craigslist. Two years ago we opened a store because we felt that Greenville could support it. We were on Rutherford Road, and moved here just two months ago. Now people are considering us a true destination, driving in from Asheville, Atlanta, Birmingham, and Charleston,” says Blackwell.
The perfect complement to the retro furniture is retro clothing. “Two and half years ago, Jackie and I met through Instagram,” DiNatale says. “I have been buying vintage clothing for over 16 years, and started selling in a booth at Olde Faithful’s Antique Mall in Taylors. Now I do really well on Etsy,” she adds. “We both thought it was the perfect time to combine our wares.”
DiNatale’s finds are impeccable examples from the ’40s, ’50s, and ’60s. Lingerie, shoes, handbags, and eveningwear are all lovingly restored and in tiptop condition. Day dresses look like they’ve been pulled from TV’s classic ’60s sitcom Leave It To Beaver: they’re what Mom wore while waiting for Dad to come home. “I think these days many people want to have clothing as well as furniture that no one else has,” she says. And, really, there’s nothing new about that.