It takes a little forethought to find Lily Downtown, designer Lily Wikoff’s latest retail venture. The squat brick building on East Coffee Street, unassuming and decidedly anonymous, is closer to Christ Church Episcopal than the sparkling glass façades around ONE City Plaza and Main Street.
But going off the beaten path is nothing new for Wikoff. Her Lily Pottery studio was in West Greenville well before the area became a hip artists’ enclave, and Lily Pottery designs veer far from conservative traditions. Earthy textures and natural materials are at play with global influences—in short, Wikoff has an eye toward the adventurous, the nomadic, and the bohemian.
With Lily Downtown, Wikoff makes the natural expansion of that aesthetic into a full lifestyle experience. The store itself is demonstrative of that verve: originally a bank building, Wikoff and her team gutted and refinished much of the space on their own, discarding (drop ceilings) and keeping features (an original vault) from the building, according to her aesthetic.
That experience of curation extends to every item in the boutique. The main showroom is grounded by jewelry and flanked by a selection of contemporary made-in-the-USA goods—gauzy tanks, denim cutoffs, artisan leather goods, and lacy intimates—culled from independent designers (such as Knot Sisters, Peg and Awl, and Wikoff’s own LP line). To the rear of the showroom, the original vault opens to reveal a converted dressing room.
On the left are two rooms—a collection of women’s vintage goods and a denim-heavy room of vintage menswear—designed as living look-books for an entire lifestyle aesthetic, from art, décor, and furnishings to candles and coffee-table books. And while a full-blown bohemian lifestyle might not suit everyone, if you’re willing to walk away from Main Street, you’ve already got the spirit.
220 E Coffee St, Greenville, lilypottery.com, Tues–Sat, 11am–6pm; Sun, 12–4pm
- Mini disc collar by Lily pottery, $145
- Tanks, t-shirts, and skirts by lp vintage and knot sisters, $38-$76
- Candles by tobacco & oak, $19-$26
- Vintage denim cutoffs and womenswear, $28-$40
- Charm bracelets by lily pottery, $165 each