Fred Williams plops a graham cracker and a spoonful of mixed berries down on a metal cold plate, chilled to negative-10 degrees. Strange as it sounds, this is the first step in making “Berrylicious” ice cream at Crème Shack, which Fred and his wife, Karen, recently opened in the former Chocolate Moose space downtown.
He pours a mini milk bottle of homemade ice-cream base over the berries. Pretty weird, right? Using two metal spatulas, Fred folds the liquid over the fruit until the base begins to freeze. With drum-like staccato, he chops the mixture until graham-cracker, berries, and creamy base become one. Then he spreads the ice cream in a thin square on the cold plate and scrapes it off in five equal rows, rolling each as he goes. He stands the rolls in a cardboard cup, crowns them with whipped cream, fresh berries, and strawberry syrup. Voilà—rolled ice cream!
Crème de la Crème // Main Street’s latest ice cream joint offers 12 fun flavor combinations rolled up (literally) into one creatively cool dessert presentation.
If you’ve never heard of rolled ice cream, you’re not alone. Food-industry veterans Fred and Karen had never heard of it either until their daughter sent them a photograph she found on the Internet. “We fell in love with the concept,” declares Fred. So after successfully test-marketing the idea in Panama City, Florida, they set up shop in Greenville.
Their cool confection, which originated with street vendors in Thailand, tops a traditional scoop with its creamy texture (owing to quick freezing) and fresh mix-ins—no artificial flavors here.
Crème Shack currently offers 12 combinations, with new ones rolling out monthly. “We want to push the envelope with flavors like avocado and matcha-green tea,” says Fred. Customers can also create their own “Selfie” from a candyland of ice-cream flavors, syrups, and toppings.
“It’s so gratifying to see the look on people’s faces after they take that first bite,” Karen exclaims. Try this tubular treat, and you may never look at ice cream the same way again.
Crème Shack, 120 N Main St, Greenville. (864) 558-0585