Trueline is destined to be a game-changer for downtown Greenville. The music venue and event space, which has just broken ground in Greenville’s West End, is not only an eight-figure investment in the local music scene—it’s also an anchor project in the creation of a new entertainment district in the Upstate.
Led by Michael Grozier, a longtime veteran of the entertainment industry, Trueline will be a 1,700-seat performance arena that aims to attract nationally known acts while also nourishing local up-and-coming artists. It offers a unique membership club, dubbed “The Green Room,” with private space for events large and small, as well as an indoor and outdoor patio overlooking the bricks of Main Street. Set to open in 2025, Trueline fulfills the original vision of Greenville’s West End as a vibrant, electric entertainment district for our entire region, and there’s no doubt the music will be playing for years to come
Trueline
401 Rhett St., Greenville | truelinegvl.com
